At this session of the news:rewired conference, in London today, Trushar Barot, assistant editor, UGC and social media hub, BBC News Online, Luke Lewis, Buzzfeed UK editor, and Jason Collie, assistant editor of the Oxford Mail, discussed the emergence of new platforms as a more direct and personal way for journalists to engage with the audience. The session was moderated by Sue Llewelyn, co-founder of UltraSocial.