news:rewired – the nouveau niche, 25 June 2010 at Microsoft UK, 100 Victoria St, London.

Our second news:rewired event examines the ‘nouveau niche’: journalists and online pioneers with a specialist subject or beat. Whether you follow a specific industry or a localised community, we hope you’ll come away with new practical ideas for online publishing. You can buy tickets here.

(More speakers to be confirmed)

Registration, 08:45 – 09:30

Introduction from Journalism.co.uk team

Keynote, 09:30 – 09:55: Peter Bale, executive producer, MSN UK

Session 1 will split into two streams from 10:10 – 11:30. Delegates can choose between mobile and building online buzz:

A. Mobile

• How can mobile devices be better used for newsgathering and publishing? What opportunities are there for specialist publishers to use mobile for journalism and to generate revenue?

With: Ilicco Elia, head of consumer mobile, Thomson Reuters; Michael Targett, online and digital development editor at Flightglobal (RBI); Miriam Warren, head of European community management, Yelp; and Sam Jones, director of strategy, Kyte.

B. Building online buzz

• Case studies and advice on how to promote your title’s brand online and how to build buzz around online stories and campaigns.

With: Mike Harris, public affairs manager, Libel Reform Campaign; Tony Curzon Price, editor-in-chief, openDemocracy; Vikki Chowney, editor, Reputation Online, Centaur Media.

Networking break, 11:30 – 11:45

Session 2 will split into two streams from 11:45 – 13:00. Delegates can choose between building user-driven projects and paid content:

A. Building user-driven projects

• How can you use your audience to produce better reporting and special features? What are the benefits of letting users become part of the editorial process?

With: Lulu Phongmany, business development & marketing manager, iVillage (NBC); Chris Taggart, developer, OpenlyLocal; Paul Bradshaw, director, MA Online Journalism, Birmingham City University; founder of Online Journalism Blog and Help Me Investigate.

B. Paid-for content

• Case studies on subscription services and paid access models that are working for online, specialist publishers and a look at the challenges and successes of making money from digital products.

With: Tom Whitwell, assistant editor and head of online, the Times; Karl Schneider, head of editorial development at RBI; Alastair Bruce, content manager, MSN UK.

Lunch, 13:00 – 14:00

Keynote, 14:00 – 14:30 Marc Reeves, editor, The Business Desk West Midlands.

Session 3 will split into two streams from 14:45 – 16:00. Delegates can choose between interactives and building online communities:

A. Interactives

• A look at how interactives, data visualisations and infographics can become a selling point for specialist websites -  from how to build them to why they’re important to online storytelling.

With: Ollie Williams, Olympics reporter for BBC Sport; Rob Minto, interactive editor, Financial Times; Francis Irving, developer, ScraperWiki.

B. Building online communities

• ‘If you build it, they will come’ doesn’t work online. This session will look at building and managing communities around your content, from blogs and forums, to social media channels, and how best to make use of this specialist audience.

With: Samantha Shepherd, online journalist and digital projects co-ordinator, Bournemouth Daily Echo; Simeon Brody, community editor, Community Care (RBI); Simon Perry, publisher, the Ventnor Blog; Matthew Eltringham, assistant interactivity editor, BBC News.

Panel discussion: What’s next for the niche? 16:15 – 17:30

• The best minds in online journalism and digital publishing come together to discuss what tools, techniques and platforms specialist journalists should be looking towards.

With: Ciaran Norris, head of social media, Mindshare [Unfortunately Ciaran couldn't make it on the day because of work commitments]; Philip Trippenbach, freelance interactive producer; Kevin Anderson, digital innovator and online journalist; Hannah Waldram, beat blogger for Guardian Local Cardiff and founder of Bournville Village; Suzanne Kavanagh, publishing sector manager, Skillset.

Conference ends followed by networking drinks.