news:rewired – media in motion takes place on 3 February 2012 at MSN HQ in London (Cardinal Place, 100 Victoria Street, London, SW1E 5JL).

The one-day digital journalism conference will look at the latest tools, strategies and approaches in online journalism and the use of digital technologies for innovative news production, with a focus on social and mobile developments.

From 9am: Registration

9:45am: Welcome address – Pete Clifton, executive producer, MSN, @peteclifton

10-10:25am: Keynote – Liz Heron, social media editor, New York Times, @lheron

10:25-10:45am: Coffee break

10.45-12pm: Session 1 (divides into streams A and B)

A: Online video

Most publishers will have at least dipped their toe into the pool of online video, but what does it take to really make a splash in this area, and reap the traffic rewards? This session will feature innovative case studies of cutting-edge online video which can enhance the way content is presented and shared, as well as top tips from experienced online video journalists, publishers and those leading key developments in web-native video about the opportunities to be exploited through the online medium.

With: Christian Heilmann, Mozilla Popcorn, @codepo8; Josh de la Mare, editor of video, Financial Times; John Domokos, video producer, the Guardian, @johndomokos; David Dunkley Gyimah, video journalist, academic and consultant, @viewmagazine; Adam Westbrook, multimedia journalist, blogger and lecturer. Moderated by David Hayward, head of journalism programme, BBC College of Journalism, @davidh2.

B: Paid-for content models

How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers.

With: François Nel, researcher, academic and consultant on newsroom and digital business innovation, @francoisnel; Tom Standage, digital editor, the Economist, @tomstandage; Chris Newell, founder, ImpulsePay; Alex Watson, head of app development, Dennis Publishing, @sifter Chris Talintyre, head of direct and digital marketing, Factory Media. Moderated by Katie King, senior product manager, Portal & Partners, MSN UK, @KTKING.

12:05-1:20pm: Session 2

A: Mobile reporting

Most journalists today have a tool in their pocket which gives them the ability to not only record interviews, capture video or images and file reports but carry out a multitude of more advanced tasks, from tracking social media, editing audio and video packages to even searching for contacts geographically. Of course it is the mobile phone and this session will provide delegates with a host of tools and skills to help them make the most of this piece of kit.

With: Paul Gallagher, head of online content, the Manchester Evening News, @pdgallagher; Nick Martin, Sky News correspondent, @NickMartinSKY; Ben Fawkes, audio content manager, SoundCloud, @benfawkes. Christian Payne, social technologist, mobile story maker, @documentally. Moderated by David Hayward, head of journalism programme, BBC College of Journalism, @davidh2.

B: Social Media Optimisation

With more and more journalists becoming active on social media platforms, now it is the time to think about how effective we are being in sharing news. This session will look at SMO, which is all about when best to send out news on social media platforms, such as on Twitter and Facebook, to reach the prime audience at the right time.

With: Nate Lanxon, editor, Wired.co.uk, @NateLanxon; Chris Hamilton, social media editor, BBC News, @chrishams; Martin Belam, user experience lead, the Guardian, @currybet; Darren Waters, head of devices and social media, MSN UK, @darrenwaters. Moderated by Kevin Anderson, journalist and digital strategist, @kevglobal.

1:20-2:20pm: Lunch

2:20-2:50: Workshop breakouts

The conference will divide into three workshops for delegates to choose from, to offer a more focused and interactive look at key skillsets and tools.

A: Search Engine Optimisation skills

How to get to grips with SEO and tips on search engine friendly headlines. With: Malcolm Coles, digital production director, nationals, Trinity Mirror, @malcolmcoles,

B: Data journalism tools

With: Simon Rogers, editor, Guardian Datablog and Datastore, @smfrogers, and Andy Cotgreave, senior product consultant, Tableau, @acotgreave.

C: Searching social media for news

Expert advice on the most effective ways to research news stories on social media platforms, with Nicola Hughes, Knight-Mozilla Fellow, the Guardian @DataMinerUK and Andrew Grill, CEO, Kred, @andrewgrill.

2:55-4:10: Session 3

A: Gaming mechanics in news

Incorporating gaming mechanics into the news-telling process is an attractive proposition to publishers looking for greater engagement with stories and a way to involve readers more directly in how they understand a news event. This session will hear from the experts in this field on how newsrooms can bring in gaming mechanics, from a basic level to more advanced video-game styles, and importantly address what sorts of stories this storytelling format is best suited to.

With: Bobby Schweizer, doctoral student at the Georgia Institute of Technology and co-author of Newsgames: Journalism at Play, @NewsgamesGT; Shannon Perkins, editor of interactive technologies, Wired.com; Al Trivino, director of innovation at News International, @alfredotrivino; Alastair Dant, interactive lead at the Guardian, @ajdant. Moderated by Katie King, senior product manager, Portal & Partners, MSN UK, @KTKING.

B: Multiplatform strategy

News outlets rarely publish on one platform in today’s media market, and so when it comes to building a strategy for pushing out editorial content publishers need to be aware of the opportunities afforded by the array of platforms, from smartphone and iPad to the Kindle and desktop computer screen. This session will look at the importance of building an effective multiplatform strategy and making the best of content across different devices.

With: Mike Goldsmith, editor-in-chief of iPad and tablet editions, Future Publishing, @mikegoldsmith; Ron Diorio, vice president of product and community development, Economist.com, @rondiorio; Douglas Arellanes, technologist, consultant and the director of clients and services, Sourcefabric, @dougiegyro; Lucia Adams, web development editor, the Times, @lucia_adams; Steve Wing, business director for mobile, the Guardian @steve_wing.  Moderated by Pete Clifton, executive producer, MSN UK.

4:10-4:30: Coffee and networking break

4:30-5:15pm: Session 4 – The debate: Setting social media standards

With: Laura Kuenssberg, business editor, ITV News, @ITVLauraK; Neal Mann, digital news editor, Sky News, @fieldproducer; Katherine Haddon, head of online, English, AFP, @khaddon; Tom McArthur, UK editor, Breakingnews.com, @TomMcArthur. Moderated by Kevin Anderson, journalist and digital strategist, @kevglobal.

Networking drinks