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A guest post from news:rewired speaker and SEO and content strategy consultant Malcolm Coles
When national news organisations like the Mail or the BBC take an interest in your specialism, they can siphon off all your search traffic. All of a sudden, you go from being the number one result on Google for a given search term to being buried under a mass of news stories from the mainstream media.
In my last post here I talked about how you should make sure your site is put together in the right …

Liveblogging platform ScribbleLive is to open up its syndication marketplace to allow freelancers to get paid for creating content for its clients.

ScribbleLive founder Michael De Monte (pictured) said the syndication marketplace, which will launch next year, will allow individuals who sign up to its freelancers’ plan to make money when they are covering or talking about live events online.

ScribbleLive already has a syndication marketplace for large organisations like Thomson Reuters and they plan to extend this service to other paying subscribers.

Speaking at news:rewired, De Monte said the product would help media organisations to cover breaking news from all over the world.

“You can’t be every place, every time,” he said. “Hopefully there will be a journalist producing that content and it can go into system.”

We round up some of the most innovative contributions to news:rewired, from the permanently out-of-office approach, to video game storytelling, to the location-based social media explosion

Readers have always thought of themselves in niches, claims Reeves, who calls the regional press foolish for thinking of a community of 100,000 as a single group

Times assistant editor said paywall alternatives meant “enormously intrusive advertising”, and claims that at a lot of sites “the barrier between journalism and commercial was getting very thin”

On Journalism.co.uk journalist and SEO expert David Amerland writes on the role of search engine optimisation (SEO) in the future of online publishing and paid-for news models.

“Newspapers and those who run them have not understood that online visitors to generalised news sites will pay not for the quality of the news, but for its convenience,” he writes…

In the final session at Journalism.co.uk’s news:rewired event on 14 January, we looked ‘New journalism, new business models: how can journalism support itself online?’

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James Fryer, deputy editor of independent arts and entertainment website SoGlos.com, talked at news:rewired about his experiences with launching and running an online news business:

If you attended news:rewired but missed some talks or you couldn’t make the day altogether, below is a round-up of coverage from the sessions.

Why is the future of journalism entrepreneurial? “Because it can be,” says Jeff Jarvis, and he’s right. [http://www.buzzmachine.com/2009/11/01/the-future-of-journalism-is-entrepreneurial/]