There are two major challenges in fighting falling trust in news: it is hard to pin down what “trust in news” actually is and define the most important factors for building and sustaining it. That is because trust is not only about rigorous standards and journalistic practices but about how the public thinks news should work and does work.
There is no one-size-fits-all approach for building trust with your audience. Newsrooms are experimenting with different strategies to repair or reinforce their image as a trustworthy source of news. From income transparency to engaged journalism to featuring underrepresented voices, how can your organisation (re)establish a trusting relationship with your audience?