How the FT is broadening its portfolio

The modern news organisation must be “more than a newspaper”, according to The Financial Times when it launched a new B2B subscription service, FT Professional, this year.

The FT is no stranger to expanding into many areas that would seem unfamiliar territory for a news operation.

FT Live, its events division, was relaunched more than a decade ago so its audience can get a sense of the latest knowledge and opinion with top executives in a live setting.

FT Strategies, its consultation unit, is another arm of the business that launched four years ago to leverage its financial expertise and provide business advice to clients.

In this session, we explore how news organisations can broaden their horizons and dip into new business opportunities.