How to identify audience growth opportunities

For most legacy brands, reaching younger and more diverse audiences is essential for survival. But there’s more to it than ‘putting something on Instagram’ to convert Gen Z into loyal readers.

In this session, we will take a look at how The Times, Metro UK and Reach plc go about rethinking their brands to engage younger and more diverse audiences.

Speakers

Jon Livesey
Day 4 - 15:00, Session
Taneth Autumn Evans
Day 4 - 15:00, Session