The digital media landscape is a minefield. Audiences are scattered, distrusting of the news and wary of what information is true or false. It is clear though that the public still wants reliable, breaking news on their mobile phones. And as newsrooms know all too well, there is always news unfolding.
With support from live blogging software Tickaroo, this panel will explore how newsrooms can create immersive live content stories to engage with these hard-to-reach, hard-to-please online audiences. News organisations do not have to be shackled by the rulebooks of social media giants. Instead, they can provide trustworthy, personalised news updates on their own platforms – when audiences need it the most.