Spotlight talk: How actionable are your content analytics?

A few months ago, a leading European content analytics company smartocto joined forces with digital publishing consultant Dmitry Shishkin to try and answer a question relevant to all newsrooms: how can machines actively help editors to commission more impactful stories driving growth in reach and engagement?

This talk will have all the right ingredients for you: news user needs, content strategy, automation, smart notifications, plug and play actionability, and more. Don’t miss it!

This talk is sponsored by smartocto.

Speakers

Dmitry Shishkin
Day 4 - 15:45, Session
Rutger Verhoeven
Day 4 - 15:45, Session