Abdullah works for Times Media, part of News UK, where, as director of subscriber retention and planning, he is responsible for optimising subscriber growth and retention strategies across key markets. Prior to this, he was head of finance and was focused on developing strategies aimed at accelerating the digital transformation and the growth in digital subscriptions at The Times & The Sunday Times.
He is a chartered accountant with The Institute of Chartered Accountant of Scotland and holds a BSc in Economics from University College London. He also currently sits on the diversity board at News UK.