Dr Clare Cook is an award-winning journalist and experienced journalism practitioner who is a change agent, passionate about business viability for independent media, who blends digital strategy and audience-centric approaches while advocating for democratisation and plural media ecosystems.
She is the head of journalism and media viability at International Media Support, a Danish NGO. Clare has worked for 20 years in journalism, scholarly and media development fields. She has published in international media and business journals, reports and books and managed many journalism innovation projects to emerge as one of the thought leaders in media management today. She has pioneered new business sustainability and revenue models for media globally. She is also a senior lecturer at the University of Central Lancashire, UK.