Gemma Hitchens

Gemma Hitchens is content director at the Financial Times. Prior to the FT, Gemma worked at Signal Noise – part of the Economist Group – where she focussed on content partnerships. During her time at Signal Noise she organised five exhibitions as part of London Design Festival, focussing on using data visualisation to explore topics including algorithmic processes, the future of privacy and predictive analytics.

She has run workshops with the Science Museum and Somerset House, appeared on Radio 4’s show ‘The Fix’ and is now looking at the best ways to create compelling content using FT’s unique data and editorial expertise.


Branded content: how to make it work
Day 2 - 16:10, Main stage