Kassy Cho is an award-winning journalist and audience strategist pioneering an Instagram-first approach to growing young audiences. Previously an audience development editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly made the @world Instagram the fastest growing news account on the platform in 2018.
Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as ‘Karma’s a bitch’ and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Human Rights Watch, Channel 4 News and the Women’s Health app Flo.
Kassy will be leading a workshop on using TikTok as a journalist as part of Newsrewired+, our full-day training courses on 25 May.