Lucy leads the subscriptions teams at DC Thomson: digital, trading, growth marketing (acquisition and CRM) and operations.
Developing the subscriptions strategy for the business, Lucy and her teams support subscription across the DC Thomson portfolio including Beano, Stylist, The People’s Friend, Puzzler, The Courier and The Press and Journal.
Her teams specialise in subscriptions paywall, online and offline acquisition, user engagement, customer retention, trading, design, campaign management, subscriptions management, operations and customer experience.