Sally Lehrman

Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency.

The consortium, which involves about 100 news organisations, has created a set of digital standards called “Trust Indicators” that help the public and news distribution platforms easily identify reliable news sites.

Lehrman provides vision and strategy, guiding the effort as it implements the news industry’s first-ever transparency standards for users to see and machines to read, also overseeing collaborative implementation and scaling among newsrooms around the world. Lehrman was named one of MediaShift’s Top 20 Digital Innovators in 2018 for this work.