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Engage your audience by fulfilling six reader needs

| November 11, 2019 – 3:59 pm | 199 views

Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.

The 41 language services at BBC World Service now categorise articles in the following ways: update me, give me perspective, educate me, keep me on trend, amuse me and inspire me.

It is a way to reach younger audiences while differentiating themselves from publishers around the world – ones that BBC languages just cannot compete with.

“At some point, BBC languages stopped growing internationally as competitors came in and overtook us,” said Dmitry Shishkin, formerly digital development editor, BBC World Service, at the Google News Innovation Forum on 7 December 2018. Shishkin has left BBC since and became chief content officer at the UK media startup Culture Trip.

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Only 21 spaces left for Newsrewired – book your ticket today

| November 7, 2019 – 11:59 am | 185 views

With less than three weeks to go to our Newsrewired conference, spaces are getting tighter so secure your place today – when they are gone, they are gone.

This will be our 25th conference, and as usual, we will aim to provide delegates with practical skills and ideas they can take home and explore in their own organisations. Here is what you can look forward to:

 

Keynote speech by Dmitry Shishkin

Culture Trip’s chief content officer Dmitry Shishkin and his team produce hundreds of multi-formatted editorial pieces created by freelance contributors from all over the world. They aim to inspire people to travel across their cultural boundaries and – ultimately – convert them into paying consumers.

In his keynote, Dmitry will talk about his favourite subject – the intersection of product, content and data – and will share findings around Culture Trip’s full-funnel commissioning process, automation and machine learning.

 

Talks and panels

From mobile and wearables journalist Yusuf Omar to the Financial Times’ executive editor Lyndsey Jones, our stellar lineup of speakers will share their knowledge of diversity in the newsroom, artificial intelligence, audience growth, fighting disinformation, and more. See who is speaking

 

Four workshops and networking

To make the most of your day, we prepared four practical workshops: learn to create an audience-first strategy with Conde Nast’s internal audience growth training; see how to host a live podcast recording, engage your readers and viewers with constructive journalism and visualise data with Google Maps.

There will also be plenty of time to meet fellow media professionals during the breakout sessions and networking drinks.

Keynote speaker Dmitry Shishkin, chief content officer at Culture Trip, joins Newsrewired

| November 4, 2019 – 2:02 pm | 220 views
Dmitry Shishkin Culture Trip

We are very excited to announce that Dmitry Shishkin will be joining us at our upcoming Newsrewired conference as keynote speaker on 27 November 2019 at Reuters, London.

Audience engagement is an essential component of success in every news organisation. Figuring out how to produce content that your readers and viewers are genuinely interested in is key to make them come back – and pay – for more.

Newsrewired sneak peek podcast: diversity, artificial intelligence, and future-proofing journalism

| October 25, 2019 – 12:00 pm | 369 views
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Our Newsrewired digital journalism conference is fast approaching and we are excited about the speaker lineup and the topics we have in store.

To offer you a taster of what is coming on 27 November, we caught up with four of our panellists on this week’s Journalism.co.uk podcast.

Hazel Baker, head of UGC newsgathering at Reuters, on deepfakes, misinformation and verification

| October 21, 2019 – 3:13 pm | 340 views
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At Newsrewired next month, we will hear from industry experts about the latest techniques that are adopted to produce misleading and false content, equip you with the tools and advice to tackle misinformation, and best practice for verifying user-generated content online.

Become a mobile journalism pro at Newsrewired

| October 17, 2019 – 1:17 pm | 362 views
Mobile journalism

Join us at Newsrewired and learn how to create professional video and audio content using the tool you and your team already have – a smartphone. Whether you want to boost your social media strategy, publish more video or simply produce professionally-looking content with fewer people and resources, Newsrewired has you covered.

Mobile journalism legend Yusuf Omar is joining Newsrewired

| October 10, 2019 – 5:59 pm | 1,599 views
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We are very pleased to announce that Yusuf Omar, a mobile and wearable journalist and co-founder of Hashtag Our Stories, will join our (already stellar) speaker lineup.

Q&A: Lyndsey Jones, executive editor at the Financial Times on what you will need to succeed in the newsroom of the 2020

| September 30, 2019 – 4:21 pm | 508 views
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We caught up with our speaker Lyndsey Jones to find out more about how the Financial Times is preparing its reporters for the newsroom of the 2020s.

Get ready for the newsroom of 2020

| September 20, 2019 – 11:58 am | 573 views
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As we are entering a new decade, we will explore what skills journalists need to develop to succeed in their careers and help their newsrooms thrive.

Subject: Permission to attend Newsrewired conference on 27 November in London

| September 10, 2019 – 2:53 pm | 1,017 views

Looking to convince your manager to give you permission to attend Newsrewired? Copy/paste the message below, edit as appropriate, and send it to them.
Dear {name},
I would like to attend the Newsrewired conference taking place on …

“Diversity is not about political correctness. It’s about quality journalism”

| August 30, 2019 – 3:07 pm | 690 views
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Lack of diversity in the newsroom, biased reporting and dipping trust in the media have all been hot topics for the past few months.

But how can we ‘unbias’ the news? In a Journalism.co.uk podcast, Tabea Grzeszyk, CEO and co-founder of the collaborative network for journalists Hostwriter, tries to answer that question in a new book called Unbias the News: Why diversity matters for journalism.

US immigration and mass shootings reporter at AP joins debate on diversity in the newsroom

| August 29, 2019 – 2:40 pm | 997 views
Boston, MA  04/05/06   Portrait of Russell Contreras (cq) for coffee marathon story. (Bill Greene/ Globe Staff) section:CTWK;reporter:Leo,slug:16cistars

Russell Contreras, reporter with The Associated Press, will be joining Newsrewired panel to bring a US perspective and fresh ideas on how to make your media organisation thrive by attracting diverse talents. He will also speak about the strategies The Associated Press has used in its newsrooms, what has worked and what has not amid changing demographics.