newsrewired 7 November 2018
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When: 7 November 2018
Where: Reuters UK, Canary Wharf (30 S Colonnade, London E14 5EP).
More people are paying for Guardian journalism than ever before.
The Guardian has grown from 15,000 members in January 2016 to over 570,000 regular paying supporters, members and subscribers in June 2018. It also received an additional 375,000 one-off contributions globally in the past 12 months.
We are pleased to announce that Amanda Michel, the Guardian’s global contributions director and project manager, will be joining us as a speaker at the next newsrewired conference on 7 November 2018.
Amanda Michel has played a key role in developing the organisation’s supporter and one-off contributions strategy.
She will talk about the Guardian’s successful membership programme and share her best tips on attracting paying supporters.
The event will kick off with a keynote speech from Sarah Marshall, head of audience growth at Vogue International, who will share her best tips on growing your audience and spotting new trends in content sharing.
The keynote speech will be followed by a panel discussing what Generation Z (13-24), who never knew life without smartphones, wants from news organisations.
Other sessions will look at the latest trends in use of artificial intelligence in newsrooms, what are the new strategies for content sharing, as well as workshops on social media storytelling and building successful online communities.
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Two new speakers announced for newsrewired panel on getting Gen Z engaged with the news
With less than 10 weeks to go until the next newsrewired digital journalism conference, taking place on 7 November at Reuters in London, the Journalism.co.uk team is pleased to announce two more speakers joining us on the day.
McKenna Grant is a London-based Snapchat senior content editor at the Telegraph. Her team implemented a brand-new Snapchat editorial strategy at the newspaper in June 2017 and now the Telegraph‘s Discover platform attracts an average of over one million daily unique viewers.
Grant will talk about the editorial strategy behind the Telegraph’s success on the platform and share key lessons on getting the younger generation of readers engaged with the news content.
Imriel Morgan is the CEO and co-founder of the ShoutOut Network, the UK’s first diverse podcast platform. She has won multiple awards for podcasting and has produced many inclusive events and festivals including ShoutOut Live!
Morgan will discuss the importance of diversity when producing content aimed at Gen Z listeners and share her tips on creating successful audio content for younger audiences.
McKenna Grant and Imriel Morgan will be joining Ellen Stewart, head of content at PinkNews, in a session looking at what Generation Z (13-24), who never knew life without smartphones, wants from news organisations.
The event will kick off with a keynote speech from Sarah Marshall, head of audience growth at Vogue International, who will share her best tips on growing your audience and spotting new trends in content sharing.
If you would like to contribute as a speaker or sponsor, please get in touch by emailing marcela[at]journalism.co.uk
Vogue International’s Sarah Marshall to keynote at Journalism.co.uk’s next Newsrewired conference
We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.
Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.
Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.
In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.
She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.
Ellen Stewart, head of content at the world’s most-read LGBT media platform, PinkNews, joins opening panel on Gen Z
The opening panel at the newsrewired conference will explore what the younger generation (13-24) who never knew life without smartphones wants from news organisations.
The panellists will look at how to get the Gen Z engaged with your brand and, crucially, make them stay so you get ahead of your competition.
Ellen Stewart, head of content at the world’s most-read LGBT media platform, PinkNews, specialises in audience development and editorial campaigns. For the last three months, she has acted as launch Snapchat editor, with PinkNews becoming the first LGBT+ outlet to publish to Discover.
She previously worked at the Evening Standard as acting growth editor and head of social, where she built an audience team from the ground up and successfully delivered double-figure growth across social and SEO.
Announcing the agenda for the next newsrewired conference
The next newsrewired digital journalism conference will take place on 7 November 2018 at Reuters in Canary Wharf, London.
Over the past couple of weeks, the Journalism.co.uk team has been working on the programme for the event, and we’re pleased to announce our first session ideas we are currently developing.
The tickets (£190+VAT) give you access to the full-day conference on Wednesday 7 November 2018 and include lunch and refreshments, as well as after-event networking drinks and a delegate ‘goodie’ bag.
One of the key sessions of the day will be a discussion about what Generation Z (13-24) wants from news organisations.
From designing mobile-first, shareable story formats, to publishing on popular and lesser-known social platforms, the panel will explore how to adapt news content for the swipe-savvy Gen Z.
Slides and audio from newsrewired, 11 July
Journalism.co.uk’s latest newsrewired conference took place on 11 July at Reuters in London. Delegates heard from expert speakers from around Europe, learning from their experiences leading projects for media organisations including The Economist, Quartz, BBC, The Financial Times, Politico, and many more.
If you missed the event or if you want to share a part of the experience with your colleagues, this post will help you revise the resources and lessons presented during the day.
Journalism.co.uk has compiled a selection of slides and audio recordings from the sessions, as well as blogs written by our great team of volunteers at the event.
Turning engaged readers into super-engaged readers: Advice for creating a successful newsletter strategy
The email newsletter is seeing a resurgence in popularity, having experienced a slow period as the news world went through a “method-of-the-year” style approach to audience engagement as hype for new concepts came and went.
From RSS to curation to social media it became easy to overlook the humble newsletter, but doing so means doing yourself a severe disservice.
At newsrewired, we gathered a panel with representatives from organisations known for their high quality and popular newsletters, chaired by Federica Cherubini, international head of knowledge sharing at Condé Nast International.
The article is a compilation of the various strategies, approaches, experiences and tips from the panel.
Constructive journalism: a cure for reader disengagement?
Constructive journalism is experiencing a rise in engagement from both the public and the press, driven by a need for solutions to consumer news fatigue or outright rejection.
A newsrewired panel with speakers running a range of constructive projects, moderated by Seán Dagan Wood, publisher of Positive News, shared experiences of the negative aspects of our current journalistic practice, and the potential benefits of a more constructive approach.
Overlapping with solutions journalism, constructive journalism aims to focus on more positive aspects of the stories being covered. Far from meaning journalists should gloss over issues in favour of fluff, this practice aims to present a fuller, more accurate picture by also highlighting solutions to the problems highlighted by the news agenda.
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Recent Posts
- New speaker announcement: Amanda Michel, deputy membership editor, the Guardian
- Two new speakers announced for newsrewired panel on getting Gen Z engaged with the news
- Vogue International’s Sarah Marshall to keynote at Journalism.co.uk’s next Newsrewired conference
- Ellen Stewart, head of content at the world’s most-read LGBT media platform, PinkNews, joins opening panel on Gen Z
- Announcing the agenda for the next newsrewired conference
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