With news organisations under constant pressure to diversify revenue streams, what does success look like? This dynamic show-and-tell session will spotlight one of the most remarkable subscription campaign in recent times: Patrícia Voľanská (Denník N) will reveal the secrets behind a record-breaking subscription campaign that brought in over 10,000 paying subscribers in just four days.
After her rapid-fire presentation, the floor will open to the audience for an interactive Q&A, giving you the chance to dive deeper into the strategies, challenges, and lessons learned. Whether you’re looking to enhance ad revenue, boost subscriptions, or explore fresh monetisation models, this session will deliver practical insights you can apply in your own newsroom.