Anita Zielina brings deep expertise in digital transformation and innovation management from the front lines of media evolution. Most recently serving as chief product officer and management board member at Neue Zürcher Zeitung Media Group in Zurich, she oversaw all digital products for the prestigious media company. Her leadership experience spans key roles at STERN, the German weekly news magazine published by Gruner+Jahr, where she served as digital editor and deputy editor-in-chief, and at DER STANDARD in Vienna as both reporter and editor.
In 2012, Anita made history as the first Austrian journalist selected for the prestigious Knight Journalism Fellowship at Stanford University, where she conducted groundbreaking research on innovation management in media and user engagement. She holds an Executive MBA from INSEAD and a Master’s in Law from Vienna University. Currently focused on change management and digital transformation in news organisations at the Reuters Institute, Anita is particularly passionate about identifying the leadership skills essential for implementing transformational change.