This session brings together speakers from three major news organisations that have recently taken the plunge with paywall strategies. In a show-and-tell format, they will share the story behind their decision-making, from initial doubts to implementation and early results.
The timing couldn’t be more relevant. While subscription growth has been stalling and UK research suggests only 10% of consumers are willing to pay for news, these organisations still identified compelling revenue opportunities in reader subscriptions. It’s a fascinating contradiction that our speakers will help unpack.
Each speaker will walk you through their organisation’s journey, explaining how they evaluated the paywall model against their specific needs and market position. They’ll discuss the key challenges they faced during rollout and reveal what surprised them most about the process. Most importantly, they’ll explain how they approached the apparent mismatch between market scepticism and revenue potential.
The session begins with presentations from each speaker, giving you insight into their strategic reasoning, implementation process, and early outcomes. This is followed by an open question and answer session where you can drill down into the specifics that matter most to your organisation. Whether you’re curious about technical implementation, audience segmentation, or pricing strategies, this is your chance to get practical advice from people who’ve recently been through the process themselves.
The key takeaway? Real-world data and experiences from your industry peers to help you make a more informed decision about your own paywall strategy.
Speakers TBC