In less than a year, Danish Zetland has built a sustainable business in Finland, where its sibling news publisher, Uusi Juttu, recently passed 25.000 paying members. The secret to the success? Listening to the community at every step, turning users into loyal paying members and, later, ambassadors spreading the word. Now Zetland is growing a vibrant network of supporters in Norway – and getting ready to strike a spark in German journalism. Co-founder and International Director Jakob Moll is behind Zetland’s international strategy and involved in its daily execution.
