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| October 11, 2018 – 3:15 pm | 131 views

Matt McAlister, co-creator of a social app that wants to fill the space left by Facebook deprioritising news content in its News Feed, will be joining panel on new social media strategies for content sharing.

After being heavily criticised for its role in spreading ‘fake news’, Facebook announced a considerable change to its algorithm this year, which will affect the posts that audiences scroll past on their News Feed.

Since April, the social network has aimed to reduce the amount of news content in its users’ feeds, which will undoubtedly impact news organisations that have a heavy presence on the platform, such as the BBC News, which has over 47 million page likes, or CNN, with an audience of 30 million likes.

Although its too early to asses the impact of these changes, it certainly creates a gap in the news-sharing market that may benefit new, smaller players.

Matt McAlister, CEO of media research company Kaleida, is behind the launch of News With Friends, an app that does exactly what it says on the tin: allowing the public to follow the news and share it with those they know.

“We noticed Facebook’s impact on news beginning to decline in May 2017,” says McAlister.

“The cause for all this is unclear. One possible explanation is that the decline was already happening organically through negative network effects and so Facebook put a spin on the trend to make it appear intentional.

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