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| July 21, 2020 – 5:11 pm | 623 views

Robots are now capable of doing pre- and post-match coverage of 26 football leagues in a fraction of time, so you would forgive sports journalists for feeling replaceable.

But original reporting is safe in times of automation, according to Henning Johannesson, chief product officer of the Swedish company United Robots who spoke at Newsrewired earlier this month (7 July 2020).

“Look at the robot as your new colleague,” he says, adding that creating more content for diverse audiences can actually help newsrooms increase reader revenue and prevent redundancies.

United Robots turns structured data sets, such as weather updates, real estate sales and traffic incidents into automated articles. Artificial intelligence picks the angle, and natural language generation tool writes the story. The company has generated more than one million articles since 2015 for its publisher clients.

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