Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.
The 41 language services at BBC World Service now categorise articles in the following ways: update me, give me perspective, educate me, keep me on trend, amuse me and inspire me.
It is a way to reach younger audiences while differentiating themselves from publishers around the world – ones that BBC languages just cannot compete with.
“At some point, BBC languages stopped growing internationally as competitors came in and overtook us,” said Dmitry Shishkin, formerly digital development editor, BBC World Service, at the Google News Innovation Forum on 7 December 2018. Shishkin has left BBC since and became chief content officer at the UK media startup Culture Trip.Read the full story »
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