Branded content: how to make it work

Branded content – AKA sponsored content – can raise a few eyebrows. But more and more news organisations are working with commercial partners, both because it is valuable revenue, and those companies often hold useful knowledge.

How can you make branded content work for your business model? We hear best practices from publishers concentrating on this revenue stream.


Alessandro Tommasi
Day 2 - 16:10, Main stage
Gemma Hitchens
Day 2 - 16:10, Main stage