How to use social media to grow audience

The use of social media for news remains strong, especially with younger people, according to the latest Digital News Report from the Reuters Institute. If you want to grow your audience and reach the younger demographic in the years to come, a solid social media strategy is a must.

Our speakers will share tips from their own newsrooms on using the most recent social platforms and their newly launched features to discover new readers, listeners and followers.

Speakers

Serena Kutchinsky
Day 2 - 15:00, Main stage
Daniela McArena
Day 2 - 15:00, Main stage