Naja Nielsen spent six years with the BBC as digital director, where she led the newsroom’s digital journalism throughout the pandemic, the invasion of Ukraine, the Israel-Hamas war and the UK and US elections.
She also oversaw changes to the news app, its launch on TikTok, news formats for election voters, the analysis section BBC In Depth and an overall push towards serving the needs of digital audiences.
However, she is now is stepping into a new role at SVT as media director on 1 June this year, overseeing digital publishing, growth and strategy, including the AI strategy.
Her keynote speech will explore the disruption on the horizon facing all newsrooms in the coming years and the need to produce journalism that is relevant and useful enough for people to want to spend their time and money on it.