Masterclass | Leading through AI: This is your job now

AI isn’t coming. It’s here. As a leader and manager, it’s your job to prioritise, decide and act accordingly. 

In this no-fluff masterclass, media strategist and board advisor Anita Zielina breaks down what AI really means for newsroom leaders, product thinkers and executives driving change. You’ll get practical frameworks, tackle tough questions and finish with a clear view of what media leadership looks like in the age of AI.

Walk away with:

  • Real-world leadership examples and uncomfortable truths
  • Concrete strategic levers to use AI as a driver of value, not chaos
  • A lens for evaluating investments, priorities and trade-offs

Speakers

Anita Zielina
26 November 2025 - 11:30, Main stage