Spotlight talk | The future of newsletters: How personalisation powers reader loyalty

In an era where every digital experience is personalised — from streaming services to your news feed — why are most newsletters still the same for everyone? In this session, we’ll examine why one-size-fits-all newsletters are holding publishers back, and how tailoring each newsletter to the individual reader can drive deeper engagement and build stronger, more loyal audiences.

This session is sponsored by Echobox.

Speakers

Antoine Amann
26 November 2025 - 10:10, Main stage