Find out what your audiences value and want to pay for

When was the last time you paused and asked yourself why are you doing what you are doing? Who needs the article you are working on? Why are you prioritising one social platform over another? How come you are not working with a new tool that could make your life simpler or spend time on a new project?

Too often, we do things “because that is the way we have always done it”, ignoring what our audiences need from us, right here right now. But not having a clear understanding of what you need to stop, start and continue doing will lead to wasting your efforts on low value-added work. On the flip side, knowing your audience’s needs will help you make smart decisions about products your readers, viewers and listeners will actually want to spend time and money for.

In this session, we will talk about strategies to understand the value your work brings to the user and the ways to monetise it. Our speakers will share practical tips on building communities, using audience persona, developing a meaningful relationship with your readers, and advise on what metrics matter to measure success.

Speakers

Edmund Davison
Day 1 - 15:30, Main stage
Esther Alonso
Day 1 - 15:30, Main stage
Irene McKisson
Day 1 - 15:30, Main stage
James Breiner
Day 1 - 15:30, Main stage