What do Gen Z and Gen Alpha really, really want from news brands

There is more to winning over young audiences than making TikTok videos. That does help when done right, but news outlets must also focus on developing the right products and direct relationships with the under-26s.

Gen Z and Gen Alpha audiences are the digital natives who have never known the world without the internet. Newsrooms must develop products and relationships with them just like tech companies and social platforms who figured that out long ago. In this session, we will look at strategies that proved to be working and share tips you can take back to your newsroom.


Debbie Ramsay
15 May 2024 - 12:00, Main stage
Luba Kassova
15 May 2024 - 12:00, Main stage