Dara Ajala is program manager of Nigeria Media Innovation Program (NAMIP), an initiative of Media Development Investment Fund (MDIF). She co-leads program design and implementation, providing strategic advisory to independent media organisations within the cohort to strengthen business models, grow audiences, drive product innovation, and ultimately achieve financial sustainability.
With a background in advocacy, communications, and systems thinking, Dara brings a multidisciplinary approach to media development. She is an experienced facilitator and media business consultant, with expertise in guiding media organisations through strategic thinking and tailored support to navigate the evolving digital landscape and build long-term resilience.