Subscription revenue Q&A: how to decide which articles should be free or premium
Which articles should be free? Which ones should sit behind the paywall? What paywall strategy should you employ? This live survey and analysis session, based on joint research from The Audiencers and Atlas, will help you answer these important questions, along with case studies, to help you grow your subscription revenue.
Workshop: How much tech do we really need?
The number of tools for publisher has been growing exponentially over the past few years. The pressure to “try something new” is real and so is the burnout, lack of resources and genuine sense of overwhelm. This workshop will help you assess how much tech you really need so you can focus your time and […]
Sell or sue? How publishers deal with generative AI platforms that use their content
News publishers are divided in how they should engage with generative AI companies that seek to use news content. Some are taking offensive action by initiating legal action, others are trying to hash out deals and ways to collaborate with the platforms. It’s hard to know which side of the fence to sit on. In […]
Workshop | AI and journalism: Embracing change, from theory to practice, with Atex
This workshop explores the current innovations in artificial intelligence (particularly genAI) and their practical applications in journalism. The goal is to gain new knowledge and tools to improve workflows and the quality of news content. In the first part, we will theoretically address how AI can enrich and optimise newsroom workflows — from information gathering […]
Spotlight talk: How Amedia engages the under-40s
Tarjei Gilbrant from Kilkaya will present Amedia’s new initiative aimed at readers under 40, showcasing how customised dashboards for this demographic have changed their newsroom approach and yielded surprising results. This session is sponsored by Kilkaya.
Why publishers can no longer ignore social video
The Reuters Institute Digital News Report 2024 once again highlighted twists and changes within the world of social media. Social video platforms saw big breakthroughs. YouTube is the highest growth area in the UK (up 3 per cent in news use) and is breathing down the neck of X (formerly Twitter) which has been through […]
SEO may soon be over: adapting your content discovery strategy to AI-powered search
We don’t know of any publisher who is not freaking out about Search Generative Experience (SGE). In simple words, SGE uses large language models to pull together an answer to a search query from what Google “knows” – and users don’t have to click on any of the links. SGE is – for now – […]