Article Archive for December 2019
News organisations are increasingly looking at ways to leverage the popularity of podcasts to engage with their audience.
But have you ever stopped to think about the potential of a live podcast? From a workshop at Newsrewired (27 November 2019), Suchandrika Chakrabarti, host of Freelance Pod, discussed how meeting your podcast audiences face-to-face can be an effective way to bring conversations to life and engage with your fans on a more intimate level
Both national and regional newsdesks can benefit from using tools like NewsWhip and Dataminr to respond quicker to unfolding events — but what does this mean for the accuracy of their journalism?
Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.