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How The Economist reached young audiences through new formats and brand marketing

With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]

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Did anyone say AI can generate a podcast about the upcoming Newsrewired?

At Journalism.co.uk, we like to experiment with the latest tools to see whether they are of any use to journalists. To test the strengths and weaknesses of the new Google product NotebookLM, we submitted a script detailing the topics and sessions of our upcoming conference. Pros: The conversation sounds very natural and human-like, and you […]

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