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October 2010

Posts published in October 2010

Links: Branding and entrepreneurialism – standing out from the crowd

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Here are some more useful links and resources on topics up for debate at news:rewired – beyond the story.

This time we’re looking at Branding and entrepreneurialism, with Rory Brown, Molly Flatt, Rick Waghorn and Alex Wood, getting advice from those who have already bought the ‘making it on your own’ T-shirt and those who are just taking their first steps as an entrepreneur in the media business. And it’s not just about the individual, or startup – what about long-established news organisations? How should they be balancing and communicating their own business brands with that of their individual journalists? Or is branding really the journalist’s domain at all?

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news:rewired – hear from ‘beyond the story’ speakers why you should come

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On Thursday 16 December Journalism.co.uk will bring you news:rewired – beyond the story, offering practical advice from experts in journalism and digital publishing. The day-long event will look at the processes and technology beyond producing content that can make your journalism and communications more powerful.

The sessions will include: building communities for content from scratch; search engine optimisation for specialist publishers; new business ideas; building a brand and what linked data and the semantic web mean for journalists.

Take a closer look at the event with our video and hear more on the topics to be discussed from three of our scheduled speakers. Malcolm Coles, director of Digital Sparkle explains why effective SEO is often missing from publisher websites and how to rectify this; Rory Brown from Briefing Media discusses the necessary attributes of a media entrepreneur; and the Guardian’s Martin Belam talks about the importance of linked data and the semantic web to journalists in an increasingly open data world.

Tickets are available at £100 (+VAT) from this link.

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Links: Building an online community from scratch – what does it take?

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As part of the build-up to news:rewired we want to give you some food for thought before each of our sessions.

So we’ll be posting a collection of tools, links and ideas relevant to each of the subjects up for discussion. Think of it like a reading list or a starting point for questions on the day.

First up is Building an Online Community from Scratch with Ed Walker, Neil Perkins and Anthony Thornton and some key blog posts from the speakers themselves and other experts.

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Announcing news:rewired – beyond the story, 16 December 2010

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Journalism.co.uk’s next news:rewired event will take place on 16 December at Microsoft UK’s London office.

news:rewired – beyond the story

What’s it about?
It’s a one-day event for journalists and communications professionals who want to learn more about building a brand and digital products to support and share their content. This event, which focuses on practical advice from experts in journalism and digital publishing, will look at the processes and technology involved beyond producing content that can make your journalism and communications more powerful.

The sessions will cover: building communities for content from scratch; search engine optimisation for specialist publishers; new business ideas and product management; and what linked data and the semantic web mean for journalists.

Who’s it for?
news:rewired events are for: working journalists with an interest in digital media; media trainers and students; journalism and communications academics; PR and communications professionals; and anyone interested in where the journalism and media industries are headed.

How can I get involved?
More information on speakers is available here. You can subscribe to this site to receive updates about the event at this link, or email laura [at] journalism.co.uk for more information.

Early-bird tickets will be available until 29 October at a reduced price of £80 (+VAT). To get yours click the Tickets tab or go to this link.

After 29 October ticket prices will rise to £100 (+VAT). For information about tickets and availability email ed [at] journalism.co.uk.

For sponsorship/advertising queries contact:
adam [at] journalism.co.uk or rebecca [at] journalism.co.uk.

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