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Article Archive for July 2018

Turning engaged readers into super-engaged readers: Advice for creating a successful newsletter strategy

| July 13, 2018 – 2:20 pm | 169 views
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The email newsletter is seeing a resurgence in popularity, having experienced a slow period as the news world went through a “method-of-the-year” style approach to audience engagement as hype for new concepts came and went.

From RSS to curation to social media it became easy to overlook the humble newsletter, but doing so means doing yourself a severe disservice.

At newsrewired, we gathered a panel with representatives from organisations known for their high quality and popular newsletters, chaired by Federica Cherubini, international head of knowledge sharing at Condé Nast International.

The article is a compilation of the various strategies, approaches, experiences and tips from the panel.

Constructive journalism: a cure for reader disengagement?

| July 13, 2018 – 11:03 am | 335 views
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Constructive journalism is experiencing a rise in engagement from both the public and the press, driven by a need for solutions to consumer news fatigue or outright rejection.

A newsrewired panel with speakers running a range of constructive projects, moderated by Seán Dagan Wood, publisher of Positive News, shared experiences of the negative aspects of our current journalistic practice, and the potential benefits of a more constructive approach.

Overlapping with solutions journalism, constructive journalism aims to focus on more positive aspects of the stories being covered. Far from meaning journalists should gloss over issues in favour of fluff, this practice aims to present a fuller, more accurate picture by also highlighting solutions to the problems highlighted by the news agenda.

The apps you need to boost your mobile journalism

| July 12, 2018 – 11:11 am | 273 views
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“How much did you spend on your coffee this morning? Let’s say three pounds? And when was the last time you spent three pounds on an app? Probably, never.”
The hard truth is you will never …

Eleven tips for building communities with Facebook groups

| July 12, 2018 – 10:24 am | 156 views
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Using social media to deliver stories to audiences and reach them where they are is now standard for most news organisations. But many go beyond simply broadcasting and use social to build highly-engaged communities with …

What newspapers in the UK can learn from US media

| July 12, 2018 – 9:32 am | 231 views
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Job cuts, a shift to digital and financial pressure – all issues faced by local newspapers in both the US and the UK. But what lessons can the UK’s regional titles learn from how their …

Seven tips to secure funding from Google’s Digital News Initiative

| July 11, 2018 – 5:14 pm | 225 views
Daniel Daum, digital transformation consultant and former managing director of Prisma;
Matthieu Beauval, deputy director, head of innovation at Radio France Digital;
Marcela Kunova, senior reporter, Journalism.co.uk, moderating.

 
Google’s Digital News Initiative (DNI) has supported 461 innovative projects since its launch three years ago and spent more than €94 million supporting media innovation. As a fresh round of funding approaches – the next call …

Hackastory’s Albertine Piels on why ‘digital-first is outdated’

| July 11, 2018 – 4:38 pm | 295 views
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Forget digital-first; build an audience-first strategy instead – this was the message from Albertine Piels, director of journalism innovation agency Hackastory at July’s newsrewired conference.
“If we want to make an impact, we shouldn’t talk about print versus …

Beyond the news cycle: the benefits of slow journalism

| July 11, 2018 – 4:14 pm | 356 views
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Audiences are used to rolling news channels and an abundance of fresh stories from their preferred outlets every day. But what about stories and news organisations that go beyond the 24-hour cycle and commit to …

How to create a successful podcast in five steps

| July 11, 2018 – 3:27 pm | 521 views
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A good podcast combines engaging stories with an audience-pleasing format that allows you to download and listen wherever and whenever. But if you’re starting a podcast, what steps should you take to establish and increase …

Reuters: Publicly correcting mistakes is crucial to fight fake news

| July 11, 2018 – 1:49 pm | 558 views
Newsrewired-July18-Simon Robinson, Reuters EMEA chief,will explain how the world’s largest international multimedia news provider is addressing these issues by focusing on robust reporting

Social media may perpetuate fake news but it can also be used to keep news organisations truthful, says Simon Robinson, Reuters EMEA chief.
“Some of the same forces that have given rise to fake news and …