February 2015

Posts published in February 2015

Presentation slides – engaging younger audiences

Didier Hamann, editor-in-chief, Le Soir, shared some of the principles behind the Belgian news outlet’s project #25 at the recent news:rewired conference.

As part of the project, the Belgian news outlet offered a team of journalists aged between 23 and 29 years old free rein to “do almost anything in the newspaper”.

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Presentation slides – approaching the elections

In one of the busiest sessions at the recent news:rewired, the BBC’s assistant editor for social news, Mark Frankel, posed a number of questions to the other speakers and the audience.

How will newsrooms manage information from the multitude of new social platforms? What is the best way to connect to those different audiences? And what will you do if in the (increasingly likely) event of a hung parliament?

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Presentation slides – measuring success session

Journalists and newsrooms have access to more data than ever about their stories and how, when, why and where they are being read. But which metrics are actually valuable? And by what lens should newsrooms assess their work?

Analytics expert Stijn Debrouwere and City A.M. social and digital media director Martin Ashplant were joined by John LoGioco, executive vice-president at Outbrain, to discuss their views and experiences on the subject at the most recent news:rewired.

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WhatsApp ‘like a Ferrari you can only drive in a courtyard’

With 700 million users and a year of strong growth in usage from publishers, WhatsApp is a platform that news organisations can’t ignore.

At Italian publisher Gruppo L’Espresso, head of audience engagement and product development Alessio Balbi has found the platform has both a lot of potential and current limitations.

He shared his thoughts in the opening panel at the recent news:rewired conference and we caught up with him for the below video.

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