Presentation slides – measuring success session

Submitted by Alastair Reid on February 11, 2015 – 10:27 am | 2,448 views

Journalists and newsrooms have access to more data than ever about their stories and how, when, why and where they are being read. But which metrics are actually valuable? And by what lens should newsrooms assess their work?

Analytics expert Stijn Debrouwere and City A.M. social and digital media director Martin Ashplant were joined by John LoGioco, executive vice-president at Outbrain, to discuss their views and experiences on the subject at the most recent news:rewired.

Check out Stijn and Martin’s slides for their presentations below, as well as the live blog and report from the session itself.

Measuring success – Stijn Debrouwere, analytics expert from Journalism.co.uk

Measuring success – Martin Ashplant, City A.M. from Journalism.co.uk