November 2018

Posts published in November 2018

Five lessons from the Guardian’s membership strategy, three years on

Three years ago, the Guardian decided to re-evaluate its membership scheme, trialling contributions on its website, and building a team within the newsroom to oversee its growth and evolution. Since 2016, the Guardian has grown from 15,000 members to over 570,000 regular paying supporters, members and subscribers in June 2018. It also received an additional […]

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How changing a business model can help future-proof news organisations

The decline in advertising revenue was one of the major factors leading to the closure of many local newsrooms. Although the media industry is yet to find a sustainable model for financing local journalism in the digital age, a number of new initiatives suggest that adopting a new business model can help solve some of the challenges.

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Going vertical: How Pink News reimagined its content for a completely difference audience on Snapchat

“When I joined Pink News as head of content in January this year, it was the best and worst time to be in digital journalism”, Ellen Stewart said at newsrewired yesterday (7 November). Indeed, Facebook’s announcement that it would be changing its algorithm for digital publishers in a bid to tackle fake news, shook the […]

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“You need to super-serve the underserved” – Engaging Generation Z with niche content at the ShoutOut Network

Back in 2014, Efe Jerome, the founder of the ShoutOut Network hoped to create a safe space for young people from under-represented backgrounds to tell their own stories. After sharing the vision with Imriel Morgan, who was working in marketing at the time, high-quality podcasts that represented minorities flourished, and the network was producing six […]

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Press Association’s news service RADAR has written 50,000 individual local news stories in three months with AI technology

  The Press Association’s latest news service RADAR — ‘reporters and data and robots’ — uses those three ingredients to write local news stories at a frequency and precision impossible otherwise. Launched in December 2017 with Urbs Media and a €150m injection from Google’s Digital News Initiative (DNI) Innovation Fund, the AI technology uses publicly […]

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Panels By Getty Images: The AI technology that suggests images by ‘reading’ your story

Struggling to find the right picture for your piece on deadline? Getty Images have introduced new artificial intelligence technology to save you from trawling through image sites. Speaking at newsrewired (7 November) Benjamin Beaven, business development manager, Getty Images, explained that ‘Panels by Getty Images’ can be a newsroom’s best friend when up against the […]

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Cybernetic newsroom: Why Reuters is marrying human and robot journalism

Reuters is driving its journalism with human judgement and machine capability, using AI tools News Tracer and Linx Insight, explained Reg Chua, executive editor, Reuters at newsrewired today (7 November). The ‘cybernetic newsroom’, as he described it, relies on the combined strength of humans and machines alike, bringing out the best in each other. Lynx […]

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Top stories straight to your phone’s homepage: How one local news organisation reaches audiences through WhatsApp broadcasts

While Facebook may be depriorisiting news on the News Feed, Facebook-owned WhatsApp is a ‘back to basics’ alternative for news organisations, says Natalie Fahy, digital editor, Nottinghamshire Live speaking at newsrewired (7 November). Fahy said Nottinghamshire Live has been using WhatsApp as an avenue to for local news audiences to sign up for daily alerts […]

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How The Telegraph is engaging Generation Z on Snapchat

The digitally-savvy Generation Z, made up of 13-24 year olds, have never known life without smartphones. Snapping, swiping, liking and sharing is second nature to them, meaning news organisations must digitally adapt if they are to engage with younger people. As a result, The Telegraph has been producing mobile-first content on Snapchat Discover, sandwiching news […]

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The BBC uses a virtual studio to better explain the news to young people across Africa

BBC World Service is aiming to give 11-16 year olds across Africa a chance to tell their own stories and find out more about the world’s issues. The television programme What’s New?, which is part of the BBC’s investment for new programming in Africa, covers news and current affairs specifically for children across the continent […]

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