April 2010

Posts published in April 2010

David Amerland: Niche, SEO and the paywall debate

On Journalism.co.uk journalist and SEO expert David Amerland writes on the role of search engine optimisation (SEO) in the future of online publishing and paid-for news models.

“Newspapers and those who run them have not understood that online visitors to generalised news sites will pay not for the quality of the news, but for its convenience,” he writes…

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Iain Hepburn: Podcasting, vodcasting and mobile journalism

Iain Hepburn, digital editor of the Scottish Daily Record and Sunday Mail (and delegate at our news:rewired event in January), shared his thoughts on mobile journalism and podcasting at a recent panel discussion on digital journalism at the Edinburgh Science Festival. A great starting point for our discussion of mobile for journalism and publishing at June’s news:rewired event.

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Must read: Marc Reeves on the future of niche publishing

Marc Reeves, former Birmingham Post editor and now editor of TheBusinessDesk.com West Midlands, has posted his thoughts on the problems facing the “old guard” and “new old guard” in when it comes to the future shape of the publishing and journalism industries, which are well worth a read at this link.

On the theme of our event on 25 June, the nouveau niche, Reeves explains how niche titles might fit in to this changing landscape.

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