February 2019

Posts published in February 2019

1 week to go until Newsrewired | Three new speakers joining the conference

Speakers from Reach, Nice-Matin and NewsBlocks will join us at Newsrewired

Is it worthwhile converting your written content into audio and making it available on Amazon Alexa or Google Chrome? What if stories focused on solutions rather than problems could attract a larger audience? And why is it important to get out of the London bubble and focus on your regional readers?

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How to move from advertising to reader revenue

Mark Little, CEO of Kinzen, will be joining the panel on new ways to finance journalism in the digital age.

Kinzen is developing personal news routines that connect active news seekers and quality publishers. Mark will be sharing some of the lessons he’s learned and solutions Kinzen’s building for publishers seeking more valuable personal engagement with their users.

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Meet your keynote speaker: Rouven Leuener, group head of digital product at Neue Zürcher Zeitung

Rouven Leuener is group head of digital product at Neue Zürcher Zeitung (NZZ), one of the oldest Swiss, German-language newspapers. He took the lead on digital innovation five years ago and, during this time, he launched a number of digital products, such as a text-to-speech audio player feature that converts written articles into audio, to widen audience reach.

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5 things you will learn at Newsrewired

How to reinvent your mobile storytelling

Fifty-six per cent of UK news consumers get their news via smartphone. Although technology has changed the distribution of news dramatically, most stories are still told in the same way as they were 100 years ago. One of our workshops will teach you how to create mobile-friendly stories using creative visual formats, such as AMP stories, timelines, and more.

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How can the media make the most of voice-controlled devices?

Despite the rise in sales of voice-controlled devices, such as Amazon Alexa or Google Home, the difficulty of monetising content holds publishers back from innovating on voice platforms.

One of the panels at the Newsrewired conference will explore projects by early adopters and look at the benefits of investing in smart, speaker-friendly content.

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