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WhatsApp ‘like a Ferrari you can only drive in a courtyard’

Submitted by on February 9, 2015 – 12:12 pm | 2,872 views

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With 700 million users and a year of strong growth in usage from publishers, WhatsApp is a platform that news organisations can’t ignore.

At Italian publisher Gruppo L’Espresso, head of audience engagement and product development Alessio Balbi has found the platform has both a lot of potential and current limitations.

He shared his thoughts in the opening panel at the recent news:rewired conference and we caught up with him for the below video.

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