Journalists are seldom money people and not everyone can afford an in-house sales and marketing specialist. In this session, Chris Dicker, CEO of CANDR Media Group and board director at the Independent Publishers Alliance, will answer all your questions and share tips on pricing editorial products, subscriptions, ads, or sponsorships in the age of AI […]
Cookiepocalypse won’t happen after all: why this is a brilliant opportunity for publishers to reinvent advertising revenue
When Google announced in 2020 that it would be phasing out third-party cookies – the backbone of digital advertising – news publishers adapted by developing their own first-party data strategies. Only, after years of stalling on this decision, Google this year reversed the decision to phase out third-party cookies. So have the last four years been […]
Keynote | The misinformation ecosystem: how AI is reshaping the battle for truth
In his keynote address, Sean Gourley, founder of Primer, will deliver a compelling analysis of how artificial intelligence and disinformation are converging to create unprecedented challenges for journalism and democracy. Gourley will explore how disinformation campaigns have evolved beyond simple fake news into sophisticated ecosystems that manipulate public perception through mass bot networks and AI-powered […]