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From readers to revenue: scaling audience-first business models

Scaling audience-first business models, Joshi Herrmann, Lea Korsgaard, Lisa MacLeod

As local news outlets navigate an era of shifting reader habits and financial pressures, audience-first business models are emerging as a powerful path to sustainability. Rather than chasing clicks, these models focus on deep engagement, direct reader support, and high-quality journalism that builds loyalty. But how do you scale such an approach without compromising editorial […]

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Reinventing journalism: new ideas for a people-centric sustainable future

In an era in which AI is changing the way journalism is distributed and consumed, it’s more important than ever that journalism focuses on the people it aims to serve, exploring innovative and impactful ways to add value to their lives. That’s what Mattia Peretti calls ‘extreme people-centricity’ and he believes it’s the only path […]

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