Which articles should be free? Which ones should sit behind the paywall? What paywall strategy should you employ? This live survey and analysis session, based on joint research from The Audiencers and Atlas, will help you answer these important questions, along with case studies, to help you grow your subscription revenue.
Sell or sue? How publishers deal with generative AI platforms that use their content
News publishers are divided in how they should engage with generative AI companies that seek to use news content. Some are taking offensive action by initiating legal action, others are trying to hash out deals and ways to collaborate with the platforms. It’s hard to know which side of the fence to sit on. In […]
Spotlight talk: How Amedia engages the under-40s
Tarjei Gilbrant from Kilkaya will present Amedia’s new initiative aimed at readers under 40, showcasing how customised dashboards for this demographic have changed their newsroom approach and yielded surprising results. This session is sponsored by Kilkaya.
Why publishers can no longer ignore social video
The Reuters Institute Digital News Report 2024 once again highlighted twists and changes within the world of social media. Social video platforms saw big breakthroughs. YouTube is the highest growth area in the UK (up 3 per cent in news use) and is breathing down the neck of X (formerly Twitter) which has been through […]
SEO may soon be over: adapting your content discovery strategy to AI-powered search
We don’t know of any publisher who is not freaking out about Search Generative Experience (SGE). In simple words, SGE uses large language models to pull together an answer to a search query from what Google “knows” – and users don’t have to click on any of the links. SGE is – for now – […]
Ask-me-anything: how to price new products in the age of AI disruption
Journalists are seldom money people and not everyone can afford an in-house sales and marketing specialist. In this session, Chris Dicker, CEO of CANDR Media Group and board director at the Independent Publishers Alliance, will answer all your questions and share tips on pricing editorial products, subscriptions, ads, or sponsorships in the age of AI […]
Cookiepocalypse won’t happen after all: why this is a brilliant opportunity for publishers to reinvent advertising revenue
When Google announced in 2020 that it would be phasing out third-party cookies – the backbone of digital advertising – news publishers adapted by developing their own first-party data strategies. Only, after years of stalling on this decision, Google this year reversed the decision to phase out third-party cookies. So have the last four years been […]
Keynote | The misinformation ecosystem: how AI is reshaping the battle for truth
In his keynote address, Sean Gourley, founder of Primer, will deliver a compelling analysis of how artificial intelligence and disinformation are converging to create unprecedented challenges for journalism and democracy. Gourley will explore how disinformation campaigns have evolved beyond simple fake news into sophisticated ecosystems that manipulate public perception through mass bot networks and AI-powered […]