There are four main types of ‘appeals’ that convince readers to take out a subscription: digital (online-only offers), social (community-led), normative (support independent businesses) and price transparency (addressing critical state of industry). How you combine these messages determines how likely someone is to pay and four news publications have found a sweet spot. They will […]

As we enter 2024, the evolution of the media industry is gathering pace, fuelled by the formidable influence of the tech giants and generative AI. Amid this accelerating change, uncertainties multiply. What strategic priorities emerge, and what internal pressures are surfacing? In this keynote, we’ll dissect this evolving landscape, providing insights on strategic imperatives, addressing key […]