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[23 Jul 2014 | No Comment | 330 views]
How one broadcaster is reaching the ‘YouTube Generation’

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Delivering the closing presentation of today’s news:rewired conference, Stijn Lehaen, head of VRT’s ‘start-up’ shared his experiences of working for a large Belgium broadcaster, but in a division using the principles of a small, flexible business to reach the ‘YouTube Generation’
The YouTube generation, he said, are media users who want some control over the media they consume, if they choose what to watch or even create. In order to better engage younger users, he said his firm had outlined what he called the ‘four-pivot system’.
The first Pivot, ‘Publication’ drove VRT to switch from …

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 1,008 views]
12 social media tips, tools and techniques to help journalists work better

Social media experts at the news:rewired conference, in London today, shared their favourite online tools and techniques to make social media work harder for journalists.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 265 views]
As it happened: A ‘start-up’ approach to news innovation

Belgian broadcaster VRT has been experimenting with new ways to reach the ‘YouTube Generation’. In this final session of the news:rewired conference, today in London, project leader Stijn Lehaen shared his thoughts, experiences and lessons from VRT Start-up.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 495 views]
Three lessons in extracting stories from data and social media

Data journalism and sourcing contacts on social media has proven to be a valuable asset to journalists. However, searching through data or twitter for stories can be a daunting task, the news:rewired conference, in London today, was told.

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[23 Jul 2014 | No Comment | 742 views]
Five practical tips for using Facebook as a journalistic tool

Facebook claims 1.3 billion worldwide users and has 26 million active daily users in the UK – 22 million of whom use their mobile, checking it on average 14 times a day.

For journalists, it is vast source of content and contacts – and also a way of getting material to a wide audience and engage in conversation.

Karla Geci, head of media partnerships at Facebook, told the news:rewired conference, today in London: “Just like the telephone, the newswires and the web, it’s a tool. You’ll still need to use your instinct, your fact-checking skills and your sense of what makes a good story.”

Here are some of Geci’s top tips for journalists looking to get the most out of Facebook:

Search material on a topic using interest lists

This allows you to follow all posts from any number of selected pages or profiles – without having to ‘like’ them (which would have been visible to your friends). Go to the news feed, interests, add interests, create a new list. Search for the organisations or people you want to follow and you can choose whether the list is publicly visible or private

Finding people with search filters

Facebook allows you to find people based on their interests and profile information – data they have chosen to share publicly. For example, search results can be filtered to find only men/women, born after a certain date, who like a certain TV show or political group.

Personal profile? Let people ‘follow’ you

Personal profiles are limited to 5,000 friends – but an unlimited number of ‘followers’ are allowed on the social network. The follow function is not automatically enabled. With each post you make, you can choose whether it is visible to just your friends or publicly to your followers. Reward your audience with exclusive content and use a conversational tone when posting. Photos are some of the most engaged-with content.

Engage in conversation – don’t just promote

Geci says:

Facebook pages work best as a marketing tool when you don’t think of them as a marketing tool. Weaving in stories, asking for contributions and creating a lively environment on the page gives people a reason (to stay there).

Refer to your page insights regularly

Geci says this is “the difference between a really successful community manager and one who is moderately successful”.

She added:

Look at your insights and tailor your content accordingly. Before you post think about your objective: are you trying to source information, find particular people, or just share something interesting?

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 398 views]
How journalists are using Reddit to find and share stories

With thousands of active community groups on specialist subject areas, and a wealth of stories being shared, Reddit is a great tool for journalists – but there are rules and ethical issues, the news:rewired conference in London heard today.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 382 views]
As it happened: The journalist’s social media toolbox

During this session of the news:rewired conference, in London today, Sarah Marshall, social media editor, EMEA, The Wall Street Journal, Richard Moynihan, social media editor, The Telegraph, and Richard Parboo, Livefyre, looked at the most important tools, tips and techniques for journalists using social media.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 170 views]
As it happened: Spreadsheet skills – beyond the basics

This session of the news:rewired conference, in London today, featured a hands-on workshop to teach journalists how to find news in large, cluttered data sets.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 281 views]
As it happened: Facebook for journalists

Karla Geci, head of media partnerships at Facebook, hosted this workshop at the news:rewired conference, in London today, on how journalists can make the most of the world’s most popular social network.

Event news, Featured Posts »

[23 Jul 2014 | No Comment | 233 views]
Five techniques for finding data stories in spreadsheets

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John Burn-Murdoch, data journalist for the Financial Times, used the mid-afternoon session of the news:rewired conference, today in London, to provided a step-by-step masterclass on the crucial skills needed to extract stories from in spreadsheets using Google Docs.
Burn-Murdoch detailed five key techniques that can make spreadsheets your best friend when attempting to interpret data in Google Docs.
Filtering
Filtering and sorting fields in a spreadsheet allows you to narrow down your data to a pre-determined set of values, meaning that the data left is much ‘lighter’ and clearer, he said.
Simpler dataset are easier to …