Business Desk West Midlands editor claims the newspapers are ‘incapable of adopting the entrepreneurial approach’ to online journalism and are ‘wrong-headed’ on paywalls
‘A loyal audience is where the pot of gold lies’ Q&A with MSN UK’s Alastair Bruce
In our latest speaker Q&A we talk to Alastair Bruce, senior product manager for MSN UK, about building audiences around niches, building paywalls around content, and what local means to an organisation like MSN UK
Q&A: Marc Reeves, editor, the Business Desk West Midlands
In our latest Q&A we talk to Marc Reeves about the Business Desk business model, why advertisers like specialist audiences, and why social media is important but not the be all and end all