The user needs model is all the rage right now. It allows newsrooms to make smarter choices around producing content that audiences genuinely want and need. Editor Nina Brorson and audience development lead Lars Jensen from Berlingske Media in Denmark are leading a workshop at the upcoming Newsrewired conference to show you how to turn audience data into actionable […]
The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm?
Generative AI is advancing at an unprecedented speed and newsrooms will find it harder to keep up if they completely reject the tech, says the physicist and serial entrepreneur
The publisher uses reader comments to surface stories that journalists would have otherwise missed, enhancing the value of its subscription offering
It is no wonder that readers do not like or trust the news when it is not created to respect them and their time, says a media visionary
How News UK and Reach plc are building their own first-party advertising platforms to take command of new commercial opportunities
Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news
Everything we know is changing in the age of big tech and big data, except this: journalism must find a way to survive and many forces are trying to make sure that does not happen
Tech for humans or humans for tech, that is the question writes Andrew Webb
