John Barnes, managing director of the technology and digital division at Incisive Media; Stephen Folwell, business director, multimedia and brand extensions, Guardian News & Media; Dennis Mortensen, chief executive and founder, Visual Revenue; Lucia Adams, digital development editor, The Times, discuss what readers are prepared to give in return for quality journalism: money and/or data.
#newsrw: ‘We know more now than we ever have’ about our audience
Knowledge of the audience helps news organisations develop products, from enhancing interaction with newsletters with motive, short headlines, to improved feedback. The results discovered by the panel in the knowing your audience session at news:rewired, was increased traffic and better products
LIVE: Session 3B – Knowing your audience #newsrw
Follow the developing the knowing your audience at news:rewired – noise to signal with a CoverItLive blog from Wannabe Hacks