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Articles tagged with: search engine optimisation

How specialist publishers can compete with national news organisations for SEO

| December 20, 2010 – 11:42 am | 8,769 views
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A guest post from news:rewired speaker and SEO and content strategy consultant Malcolm Coles
When national news organisations like the Mail or the BBC take an interest in your specialism, they can siphon off all …

Thoughts from our speakers: Malcolm Coles on taking SEO beyond written content

| December 9, 2010 – 9:42 am | 7,906 views
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In the final two weeks before news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. We asked content strategy consultant Malcolm Coles whether online publishers should think beyond written content when it comes to SEO and about things like page design

Thoughts from our speakers: Frank Gosch on six steps to good SEO

| December 6, 2010 – 1:15 pm | 6,716 views
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In the final two weeks before news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. We asked Frank Gosch, Global SEO Lead at Microsoft for MSN, about SEO and how it functions beyond the editorial effort

David Amerland: Niche, SEO and the paywall debate

| April 21, 2010 – 4:44 pm | 5,507 views

On Journalism.co.uk journalist and SEO expert David Amerland writes on the role of search engine optimisation (SEO) in the future of online publishing and paid-for news models.

“Newspapers and those who run them have not understood that online visitors to generalised news sites will pay not for the quality of the news, but for its convenience,” he writes…